Our newest addition to the ODI line brings a welcome facelift to our iconic Longneck Lock-On grip.

The ESI Chunky silicon MTB grip offers excellent wet or dry grip, greater comfort, requires no bar adhesion, and looks good!

Deity has taken the cushion of their deep dish diamond pattern and combined it with their recessed half waffle to develop the Lockjaw.

The Roval Control World Cup wheelset is the fastest in the world, and at just 998 grams, they’re also the lightest. Every detail was obsessively engineered with input from top pros to deliver unmatched performance at the highest level.

The Søciety cycling vest is the perfect layering option for when you're riding in between seasons or just need that extra layer of protection during the coldest months.

These Søciety cycling socks are made from 90% nylon and 10% elastane for comfort and moisture wicking. Designed with comfort in mind, these quick drying socks include ventilated paneling for breathability and are made from high quality materials.

These Søciety cycling socks are made from 90% nylon and 10% elastane for comfort and moisture wicking. Designed with comfort in mind, these quick drying socks include ventilated paneling for breathability and are made from high quality materials.

Introducing our latest cycling bib shorts - the ultimate choice for riders of all disciplines and distances. Designed with high-quality features and advanced technology, these bib shorts are perfect for those who demand nothing but the very best.

The Søciety Omni HyperMesh Jersey is where fashion meets unparalleled comfort, creating the ultimate cycling experience for the summer months. Engineered with precision and crafted for performance, this jersey is a game-changer.

Our original Radar® eyewear combined everything we learned from decades of research with the world’s best athletes, and with the taller lens of Radar EV, the heritage of performance has a new milestone.