No matter what your aspirations or ride styles are, Force has you covered. Customize your drivetrain for your needs with 12 speeds offered in a 10-28T, 10-30T, 10-33T or 10-36T range. Pair with any of our chainrings for your dream gearing setup.

The Søciety Omni vest is the perfect layering option for when you're riding in between seasons or just need that extra layer of protection during the coldest months.

The Elevate++ Thermal Jersey is our warmest jersey yet so you have the confidence knowing that when the temperatures drop, it's got you covered.

The Elevate++ Thermal Jersey is our warmest jersey yet so you have the confidence knowing that when the temperatures drop, it's got you covered.

Fast and robust gravel wheel, features tubeless and hookless rim profile
Ultra-wide internal profile for decreased rolling resistance, ability to run pressures under 30psi (2.1 bars)
Wide and deep profile integrates seamlessly with gravel tires

Beyond an incremental improvement. The Flattop technology of the SRAM Force chain creates a lighter, quieter, stronger chain. Ride far, long and fast-this chain can go the distance.

Assioma PRO RS is the lightest road power meter pedal available, with just 123.5g per pedal.
Compatible with Shimano® SPD-SL® cleats, it delivers pro-level performance and over 60 hours of use per charge—no power dropouts.

Chris King ISO B 110x15 front hubs are designed as precision mountain tools. We use one-piece solid axles to provide a stiff hub with rail accurate steering.

Freedom is the absence of fear. And fearlessly riding requires a bike that can handle your kid’s imagination. It’s why we designed Riprock to be a mountain bike inclusive of all the features needed for superior ripping

Perform bike maintenance with precision using the BBB Cycling PrecisionTorque BTL-174 torque spanner. Essential for carbon components, it prevents cracks or damage by allowing you to tighten bolts with exact accuracy.

When you need accurate heart rate and heart rate variability (HRV) data, the HRM 200 heart rate monitor is there to capture it all.

The Bryton Gardia R300L Bike Radar Tail Light is a top-tier safety device for cyclists.