Our original Radar® eyewear combined everything we learned from decades of research with the world’s best athletes, and with the taller lens of Radar EV and its extended range of view in the upper peripheral region.

Designed with input from our pro mountain bike athletes, the Speedframe Pro Matte Black Helmet has earned Virginia Tech’s best rating (5 stars) in its Bicycle Helmet Ratings program

Reverb AXS completes the AXS ecosystem by giving the rider customizable controls, easy install, and a shared battery, charger, and controller. Built for GX, X0, and XX riders, Reverb AXS ensures smooth control and reliability.

Climb mountains. Charge descents. SID Ultimate isn’t like other XC forks. It is lighter than ever with a formidable 35mm chassis that holds the line when you’re on the edge. The new Race Day 2 damper features a three-position (3P) compression adjuster.

The ESI Chunky silicon MTB grip offers excellent wet or dry grip, greater comfort, requires no bar adhesion, and looks good!

Deity set out to create the most comfortable grip in the world and they have delivered with the Supracush.

The Extra Chunky is the thickest grip in ESI's line up with an installed diameter of 34mm. They are also tip the scales at just 80g a set

The true high performance grip for large hands is here!

The ESI Chunky silicon MTB grip offers excellent wet or dry grip, greater comfort, requires no bar adhesion, and looks good!

Deity set out to create the most comfortable grip in the world and they have delivered with the Supracush.

Deity has taken the cushion of their deep dish diamond pattern and combined it with their recessed half waffle to develop the Lockjaw.

Superior hand feel that you need to feel to believe. Winner of world cups, Cape Epics, and stages of La Ruta de Conquistadores